McAfee Corp recently released its 2024 predictions, revealing the issues consumers are potentially likely to squatter in 2024, as cybercrooks protract to exploit rapidly up-and-coming AI technology to siphon out dangerous deepfakes, identity theft, and increasingly sophisticated cyber scams.
“As AI continues to lower the windbreak to cybercrime and ushers in a new era of AI-powered cyberthreats, scams will wilt increasingly sophisticated and increasingly difficult to distinguish from legitimate messages and sites. From phishing emails so real that plane the experts will have trouble telling fact from fiction to deepfakes that could impact everything including the future of our children, and beyond, it has never been increasingly important for people to be educated well-nigh the threat landscape,” said Steve Grobman, Chief Technology Officer, McAfee. “McAfee is single-minded to continuous innovation to largest protect privacy, identity and personal information while bringing truth, trust, and transparency to the forefront of your online experience, making it increasingly enjoyable and secure for everyone.”
McAfee’s 2024 predictions include:
Deepfakes to disrupt public and private figures lives and the rise of misinformation:
The rise in Deefakes- AI generated voice, video, and photo scams make filtering through misinformation a challenging task. People have learned to be skeptical of what they see online however when claims are backed by visual or audio vestige it can be treasonous to the reputations of public and private individuals plane when these photos or videos are produced by AI. Deepfake technology has the worthiness to wreak havoc on the lives of its victims making it important to be vigilant versus such malicious acts.
Move over memes – AI scams will be the new, sneaky stars of social media:
Heading into 2024, AI will help cybercriminals manipulate social media and shape public opinion like never before. Powerful, AI-powered tools will help these bad actors fabricate photos, videos, and audio – and unfortunately, these well-crafted fakes are social media goldmines. People should twosome for idealism and influencer names and images stuff used by cybercrooks to endorse scams, and local online marketplaces that could wilt hotspots for AI-driven trickery.
Cyberbullying among kids will protract to soar:
One of the most troubling trends on the horizon for 2024 is the visionless turn cyberbullying will likely take with the help of deepfake technology. Young adults can now use this wide – and hands accessible, plane from home – tool not just to have fun, but to create disturbingly realistic fake content. Vastitude spreading rumors, cyberbullies are now worldly-wise to manipulate images misogynist in the public domain and repost made-up explicit versions of those images. The escalating intensity of these false images and words can pose significant, lasting harm to kids and their families, harming their privacy, identity, and well-being.
Donating dangers: caring consumers will see increasingly soft-heartedness fraud:
Scammers exploit our deepest emotions, from excitement for a once in a lifetime opportunity to taking wholesomeness of empathy, fear and grief. A particularly heartless method of doing this is through soft-heartedness fraud. Whether this takes the form of a criminal setting up a fake soft-heartedness site, or a falsified page to trick well-meaning contributors into thinking they are supporting legitimate causes, cybercrooks are pulling out all the stops to make these unforgiving fakes seem real. In 2024, the prevalence of these scams – particularly those related to highly visible conflicts and humanitarian crises – is likely to surge.
New strains of malware, voice and visual cloning scams will slide thanks to AI:
While AI can do wonderful things like write love poems, help wordplay homework questions, and create art with a few prompts, it can moreover quickly lawmaking and that poses a growing threat. In the hands of cyber criminals, it is a powerful tool for creating wide malware and malicious websites at an viperous pace. It moreover makes the megacosm and dissemination of inveigling phishing and smishing emails faster and easier. This extends to the megacosm of deepfake video, photo, and audio content aimed at deceiving unsuspecting targets and scamming them out of money. As the windbreak to entry for these threats lowers, these scams will target people on all platforms, with an increased focus on mobile devices.
Olympic-sized scams will kick into upper stride:
Cybercrooks excel at understanding the moments that matter most to people – from hot movie premieres, to high-profile events, to key shopping seasons, they transmute their scam playbook to capitalize on the biggest moments in the zeitgeist. In 2024, the global excitement virtually the Olympic Games will wilt a tastefulness ground for scams. Cyber-scammers will exploit consumer enthusiasm virtually the event, targeting fans who are eager to buy tickets, typesetting travel, wangle hot content, and participate in giveaways. This presents a golden opportunity to trick people into compromising their personal information and payment details.