Kudumbashree ties up ONDC network to tap beyond their regional presence to reach customers pan-India

Kudumbashree is set to launch its products on the ONDC network at the “Symposium on Digital Marketing and Launch of Kudumbashree Products on ONDC” event, which will be held on March 2, 2023, in Trivandrum, Kerala.

Open Network for Digital Commerce (ONDC) is an initiative aiming at promoting unshut networks for all aspects of mart of goods and services over digital or electronic networks. ONDC is to be based on open-sourced methodology, using unshut specifications and unshut network protocols self-sustaining of any specific platform.

A government of Kerala program, Kudumbashree, is a three-tier polity of women working towards poverty eradication and women empowerment, and its undertone with ONDC will strengthen the joint sponsorship and support efforts to strengthen the mission.

As part of this event, Kudumbashree and SellerApp (A network participant associated with ONDC) will sign a Memorandum of Understanding to bring Kudumbashree’s associated sellers onboard the ONDC network, making their products misogynist for purchase online wideness India. This collaboration aims to empower women entrepreneurs associated with Kudumbashree by providing them with the latest technology and tools for successful online business, thus contributing to the organisation’s goal of eradicating poverty and empowering women in Kerala.

Currently, 138 products from Kudumbashree are misogynist on the unshut network, including women-made products by SHGs and NHGs in categories such as groceries, fashion, beauty, and personal care. After the MOU is signed, many increasingly products are expected to be misogynist online through the unshut network at an velocious pace.

The event will have over 150 women from Kudumbashree attending, including a training workshop on social media marketing and a packaging training workshop organized by Shiprocket. The benefits of joining the ONDC network will be highlighted, including increased discoverability wideness multiple proprietrix applications, the power for sellers to set their own terms, and wangle to consumer information.

T Koshy, MD & CEO, ONDC, said, “Our mission at ONDC is to make e-commerce wieldy and inclusive for sellers of every size and scale wideness India. The initiative taken by SellerApp to onboard sellers from Kudumbashree on the unshut network will showcase the potential of ONDC to underpass the digital divide and empower small businesses wideness the country.”

Dilip Vamanan, Founder, SellerApp, said, “We are excited to partner with Kudumbashree to bring the benefits of e-commerce enabled by ONDC to the sellers associated with Kudumbashree. Our mission at SellerApp has unchangingly been to enable and scale e-commerce businesses with violating data.”

Jafar Malik, IAS, Executive Director, Kudumbashree, said, “I am very happy to see that Kudumbashree is launching its products on ONDC in the silver Jubilee year of Kudumbashree. This will be a milestone in Kudumbashree history moreover to be part of this digital revolution. In coming years we want to see kudumbashree products wieldy to everyone from everywhere . We are moreover happy to work closely with Sellerapp for making this successful in months to come. ”

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